Ever since launched, Facebook has not only become a major
force in the social networking world but also an effective medium to
communicate your business services to the world. Most of the popular business houses
today have an account on Facebook through which they create advertisements and
make people and their customers aware of latest happenings (like new product, news,
etc) from their status updates. Creating a Facebook page doesn't require you to
spend dollars m you can create a Facebook page free of cost. (In order to make Facebook
promote your page to over its 1 billion+ users, you’ll need to create
advertisement s (For that you’ll need to pay money to Facebook) ).
Hence the
first smart move for any business would be to create a Facebook Page for your
business and invite all your friends to like this page.If you create a Facebook page/twitter account for your business
or register your business on local
Business Directories , you’r business would be guaranteed found in search
engine results even if you don’t own a
website .
Nowadays, people have started realizing (in- fact people have realized) the importance of the Internet and hence they’ll make use of it do a thorough research before purchasing anything .Their research efforts include three main activities :-
- Visiting product review forums .
- Visiting product comparison websites .
- Visiting multiple eCommerce websites to find out the best deal .
The second smart technique would be to make people post
their reviews of your product on your page itself. As people are posting their
reviews on your page itself (or in a forum
of your page) why would anyone bother visiting third party sites for reviews? You may want to attract more people (probably new customers
)to your page .For that you’ll need focus
on getting more likes.. One easy method would be to contact owners (Facebook allows you to send
a message to the administrator of a page) of other pages to share your page
with their audience/subscribers and in
turn you’ll share theirs or pay them certain amount of money . This method is
worth trying if you don’t want to spend your money in Facebook advertising. You
can even convince your friends to share your page in their news-feed.
When you see people replying your posts , don’t simply ignore it . Make sure that you engage as much as you can with your audiences. This helps to build a stronger bond between you (Through your page and your subscribers/followers.
Facebook allows you to create polls on relevant topics .You can make uses of these polls to compare
yours and your competitors product . Facebook polls are commented i.e. a person
can comment on the poll once he has voted . Hence you’ll also find your
products reviews as comments . This may work/may not work towards your
advantage as you don’t have control on what people would vote for .
